Guide Outdoor

Guide, the outdoor optics specialist for the digital age, designs and delivers advanced thermal imaging and night vision optics, including thermal monoculars, binoculars, scopes, clip-ons, night vision devices and mobile apps, to hunters, nature observers, outdoor enthusiasts, law enforcement officers, and rescue personnel in over 70 countries worldwide.

Into the Silence | Hunting with Instinct | Guide Outdoor

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Focus on Thermal Imaging

We have been deeply involved in the thermal imaging field for over 20 years, with rich industry experience and a solid foundation in product research, development, production, and service.

Innovative R&D

We are committed to providing innovative thermal imaging technologies, user-friendly designs, and high-performance optics, thereby advancing vision limits and enhancing environmental awareness.

Social Responsibility

We believe that details matter. Our advanced processes and meticulous attention to detail ensure the quality and stability of our equipment.

Global Service Network

We have established subsidiaries in Germany, focusing on market development, technical support, and after-sales services, to provide high-quality service to international users.

Strict Quality Control

We strive to be the guardian of ecological balance with hunters; help nature research observers and outdoor sports enthusiasts carry out adventure activities safely; and assist law enforcement and rescue personnel.

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Clear imaging

Ultra-clear / Sharp detail / Smooth visuals

Advanced optics

Precision / Engineered / High-performance

Intelligent algorithm

AI-powered / Adaptive / Self-developed

Reliable design

Durable / Rugged / Dependable

Milestone

2024

Germany subsidiary upgraded, strengthening regional operations across Europe

2023

Guide's factory expands to over 1.5 million units annually

2022

Two products win IF Design Award

2019

Star product TrackIR is introduced to the market

2018

First mobile app for optical devices

2017

First consumer thermal scope launched

2016

Establishment of Guide

2014

First consumer thermal imager released

2013

Self-developed infrared detectors start batch production

2001

ISO 9001 certified

1999

Foundation