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About Us

About Guide Outdoor

Guide outdoor, the outdoor optics specialist for the digital age, designs and delivers advanced thermal imaging and night vision optics, including thermal monoculars, binoculars, night vision scopes, clip-on accessories, mobile apps, etc. to hunters, nature observers, outdoor enthusiasts, law enforcement officers, and rescue personnel in over 70 countries worldwide.


Focus on Thermal Imaging : We have been deeply involved in the thermal imaging field for over 20 years, with rich industry experience and a solid foundation in product research, development, production, and service.

Global Service Network : We have established subsidiaries in Germany and Belgium, focusing on market development, technical support, and after-sales services, to provide high-quality service to international users. 

Innovative R&D : We are committed to providing innovative thermal imaging technologies, user-friendly designs, and high-performance optics, thereby advancing vision limits and enhancing environmental perception.

Strict Quality Control : We believe that details matter. Our advanced processes and meticulous attention to detail ensure the quality and stability of our equipment. 

Social Responsibility : We strive to be the guardian of ecological balance with hunters; help nature research observers and outdoor sports enthusiasts carry out adventure activities safely; and assist law enforcement officers in reducing crime to save more lives.

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Timeline Of Guide

  • 1999

    Foundation


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  • 2001

    ISO 9001 certified


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  • 2013

    Self-developed infrared detectors start batch production


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  • 2014

    First consumer thermal imager released


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  • 2016

    Establishment of Guide sensmart


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  • 2017

    First consumer thermal scope launched


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  • 2018

    First mobile app for optical devices


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  • 2019

    Star product TrackIR is introduced to the market


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  • 2022

    Two products win IF Design Award


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  • 2023

    Guide sensmart's factory expands to over 1.5 million units annually


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  • 2024

    Birth of sub-brand Guide outdoor, specializing in the segment of thermal imaging and night vision optics


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  • 1999

  • 2001

  • 2013

  • 2014

  • 2016

  • 2017

  • 2018

  • 2019

  • 2022

  • 2023

  • 2024

Global Network

Marketing network across over 70 countries and regions, with more than 300 distributors, integrators, and partners worldwide.

Together with Guide outdoor, share the mission of benefit the public with smart sensing technology.